New Zealand Venison Stars in New TV Ad Campaign

8/18/2004

New Zealand Venison is to star in a new television advertising campaign `Good Food. Fast’, starting in the South Island only from the end of August. 

Developed by South-Island meat processor PPCS, and supported by Deer Industry New Zealand, the campaign aims to draw New Zealand Venison, and how quick and easy it is to cook, to the attention of South Island shoppers.  It supports the introduction of PPCS’ new Silver Fern Venison range of chilled prepared venison products – including venison medallions, diced venison, venison stir-fry and venison mince - into the South Island stores of New World and Pak N’ Save.

“The campaign shows a commitment to investing in the New Zealand market, and the all important retail sector,” Deer Industry New Zealand’s Venison Marketing Services Manager Mat Moyes says. 

Comprising four 15 second advertisements featuring Deer Industry New Zealand consultant chef Graham Brown, the campaign will target household shoppers aged between 25 and 59 and will run from 29th August into September.  The advertisements will run during peak viewing hours alongside One News, Coronation Street, Holmes, Sex & The City, Mitre 10 DIY Rescue, McLeod’s Daughters, Inside New Zealand, Shortland Street, Breakfast, Nigella Bites, The Bold & Beautiful and Neighbours.