Background

Deer Industry New Zealand was established in 2004 according to the Deer Industry New Zealand Regulations (2004) under the Primary Products Marketing Act 1953. Prior to 2004 the organisation was the Game Industry Board (NZGIB) which had operated since 1985.

One of Deer Industry New Zealand's key roles is "promote and assist the development of the deer industry in New Zealand".  Deer Industry New Zealand has a co-ordination role only and does not trade in products. Its responsibility is solely for products derived from deer, and it is not involved with other game animals. Board members are appointed for a three year terms by Deer Industry New Zealand's constituent organisations.

Deer Industry New Zealand's executive staff manage the industry programmes.