Deer Industry NZ (DINZ) is cautiously optimistic that the emissions pricing system being developed by government will help reduce farm greenhouse gas (GHG) emissions without putting hill and high country farmers under undue financial pressure.

High value cuts finding their place in the difficult European market | Ultimate Kiwi range a hit in New Zealand supermarkets | New Zealand venison recipes now in te reo Māori | Solid progress made on New Zealand velvet in China | DINZ upgrades working relationship with KGC | DINZ secures MPI funding to help with farm planning | New Deer Industry News editor Lynda Gray “up for the challenge”

Velvet exporters are facing one of the most complicated starts to the season DINZ manager markets Rhys Griffiths has witnessed, particularly in China. “Velvet consumption is generally trending in the right direction, but it’s just taking its time to move through the supply chain,” he reports.

Venison exporters, confident in the outlook for next year, are mindful of the need to lift farmgate prices of as they negotiate 2023 sales contracts. With a good game season behind them and reported continuation of strong demand, despite European uncertainty, the future is looking positive.

The Deer Industry New Zealand Board has just released a new strategy to guide its activities from 2023 to 2027 to speed up the industry recovery and build confidence in a sustainable and profitable future. “Thriving with passion,” is the vision for the sector, Deer Industry NZ CEO Innes Moffat writes.

Facing fifty: Invermay celebrates half century in deer | Game Season Recap: full steam ahead for game season in Europe but cost of living concerns linger | Elworthy Award: Dr Lee and film crew come to Forest Road Farm to celebrate premier award win | Maximising Venison: three farms show how terminal sires fit their system and boost carcass weights