Keen on Genes videos

In the first of the series, industry experts Geoff Asher and Jamie Ward (AgResearch) will explain genetics and how superior genes get to work in your breeding herd.

In this episode, Sharon McIntyre (Deer Select Manager) digs a little deeper into genetics to explain how breeding values work, and how that translates to value in dollars and cents.

Sharon McIntyre and Jamie Ward explore the genetics that go into terminal and maternal sires, with some ideas about where your investment can go, depending on your breeding objectives.

Sharon McIntyre talks over breeding objectives on farm with Otago breeders and finishers, Tony and Debi Chittock. They discuss the farm system they have developed on their property near Balclutha and the breeding objectives that will allow them to make the best use of what they can grow in this environment.

This episode takes a different angle, this time from the perspective of the customer. Duncan New Zealand’s procurement manager, Ray Coombes, explains what they and their end customers are wanting their venison suppliers to produce and the role that good genetics plays.