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Proof of integrity from farm to market 

VelTrak is a fully electronic, web-based system that enables NZ velvet to be tracked and traced each step of the way from the farm to the market (and vice-versa).

Overseas market regulators and New Zealand’s Animal Products Act require rapid and accurate traceability for all animal-based food products. DINZ has developed VelTrak to do this, using technology designed specifically for deer velvet.

VelTrak builds on the great work done by farmers to upgrade their sheds and freezers to comply with the MPI Regulated Control Scheme (RCS). When customers buy a stick of NZ velvet that carries a black VelTrak tag they know it comes from a quality assured NZ farm and meets our stringent animal welfare and food safety standards.

Major health food companies in South Korea welcome VelTrak because it provides them with the proof of integrity they need to protect the reputation of their brands. Because other producing countries do not offer this, it is expected to strengthen the premium position NZ velvet now enjoys in South Korea over velvet from elsewhere. It also helps our velvet exporters and DINZ to grow the market for velvet-based health foods from brand-named companies across Asia.

VelTrak currently provides customers with proof of integrity from farm to market, but it has been designed to support future marketing initiatives that will help keep NZ velvet several steps ahead of the competition. Lookout for exciting developments in the years ahead.

Log in to the VelTrak website here >>

How does VelTrak operate?
VelTrak for farmers
VelTrak for vets
VelTrak for buyers and packhouses?
Benefits of VelTrak
Questions and answers
Data access and sharing policy
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