Early farmed deer herds were founded on animals captured from the wild. The pioneer farmers quickly learned that deer could be farmed successfully, so long as the deer were provided with quality feed in a low-stress, free-range farming environment.
Minimising stress and ensuring high levels of animal welfare are foundation stones of good deer farm management. Deer respond well to farmers who are calm and patient, particularly individuals they recognise.
The success of NZ farmers in developing low-stress management systems for their farmed deer is reflected in the quality of NZ venison. It has a long storage life when chilled and has superb eating qualities.